Interacting with the media is a chance to advance your story in the way you want it told. So when presented with such an opportunity, you should embrace it with the confidence and knowledge that you possess the most information about your company, event or project. That’s a valuable commodity that reporters want and need to complete their stories.
To achieve a successful interaction, a clear understanding of the media and the interview process is paramount to ensuring a productive interview. Our experienced team understands what makes different media outlets and reporters tick – what constitutes a good news story, deadline ramifications and other news-related considerations – and we can put that knowledge to work for you.
We embrace traditional media, and value our many relationships, but are not limited by it. We are excited by and adept at using new media opportunities such as blogs, social media and multimedia options, and we incorporate them in the communications plan.
When reporters call, it’s important that every employee understands what to do. We will help you establish a clearly written media policy for your organization so each call is handled properly.
Our PR team has worked on a broad variety of clients and projects, and we have developed great relationships with local, regional and national consumer, business and trade media. We look forward to sharing them with you to tell your story.