Most communications plans focus on business-to-consumer efforts. While very important, business-to-business communications must not be neglected or you’ll be excluding opportunities for customer and company growth, business development, lead generation, networking and trade media outreach. Depending on your company’s goals, other businesses may turn out to be your primary audience. We can help you maximize these efforts.
By understanding your company’s business and communications goals, we will develop customized business outreach plans to deliver your message and provide the desired return on investment. We will assess the ideal organizations and industry and trade events and programs for your membership, participation, collaboration, donation and/or sponsorship, including speaking, editorial and other involvement opportunities, and the best way to communicate and network with them through traditional and new media avenues. And we’ll provide counsel and assessment along the way to ensure continued success.