A brand is a company’s personality. It symbolizes how a company acts, thinks, tastes or smells. A strong brand reflects what makes a company different or better than its competitors. A strong brand also helps companies weather both the best and worst of times.
Public relations has proven to be the most effective tool in establishing a strong brand. Purdue Marion & Associates works with our clients to help them with their brand development strategies. Through extensive competitive and target market analysis, the agency assesses what distinguishes clients from their competitors and creates public relations programming designed to communicate these strengths to both external and internal audiences.
The brand development strategies are deeply integrated into our clients’ operations. From customer service and internal communications, to media relations and corporate giving, Purdue Marion & Associates ensures that messaging strategies work seamlessly together to support the brand.