Influencer Marketing
It’s the new word of mouth. And it’s not going anywhere.
An influencer is someone who has the power to affect the purchasing decisions of his or her social audience.
Digital Marketing Wish List
Do you have a digital marketing expert in your life? PMA has gathered some of our favorite tools to make your special someone’s life a little more efficient in 2021.
Giving Tuesday 2020
While there are numerous worthy non-profits in the Las Vegas community to consider, PMA would like to highlight our clients and friends this Giving Tuesday.
PMA Picks for Small Business Saturday
Shop “small” and support your local Las Vegas community this holiday season with these picks from the Purdue Marion team!
Managing crisis communications
In this period when the Covid-19 situation is dominating local, national and world attention, business executives, social service providers and community leaders will be called upon to address the crisis and to comment on what their agency is doing (or not doing) to provide solutions and ease public concern. At Purdue Marion & Associates, we train our clients in rapid response techniques before a crisis occurs so that we are ready to mobilize quickly should one emerge, and now seems an appropriate time to share those communications tactics.
Southern Nevada Counts - Census 2020
Most Americans know that the Census is important for determining the number of Congressional seats in each state. But many don’t realize that the population count determines the distribution of federal funds related to education, health care, children’s programs, transportation and infrastructure, housing assistance and more.
Serving Our Kids website redesign
Serving Our Kids Foundation provides weekend meals to kids in Southern Nevada who would otherwise go hungry. They came to us looking for a streamlined website that was easy to navigate that communicated the gap they fill as a foundation.
Public Relations Tip: Research.
For public relations professionals, understanding the way reporters think and knowing what they report on is crucial.
Public relations Tip: Evaluate.
Before pitching to media, distinguish what is news worthy and what might be better suited for a social media post.